Client Overview
Client: Exelmoto
Founder: Akshai Varde
Backed By: Suniel Shetty, KL Rahul, Ahan Shetty
Industry: Electric Mobility (EV / E-Bikes)
Website: Exelmoto.com
Exelmoto is a new-age electric bike startup led by automotive designer Akshai Varde, known for crafting performance-driven, sustainable electric motorcycles. Supported by renowned celebrities, the brand aims to lead India’s e-mobility revolution.
The Challenge
When Exelmoto approached DM Yarana, they were a newly launched startup facing critical digital visibility challenges. Despite their strong brand and celebrity backing, their online presence was almost invisible.
Key Issues Identified
- GMB Verification Failures
The client’s Google My Business (GMB) profile verification failed twice during video verification. Without a verified GMB, the store wasn’t appearing on Google Maps, impacting local visibility and credibility. - Website Visibility and Indexing Problems
- The site was built on Shopify directly on the main domain with a “no-index” tag during development.
- Google crawled the unfinished site multiple times, reducing trust and authority.
- Search engines flagged the domain as low-value due to repeated incomplete crawls.
- Countdown Page Confusion
Just before launch (June 28, 2025), a countdown page replaced the main site, causing Google to de-index main pages and further confusing search engines. - Severe Speed and Performance Issues
- The website had a preloader that delayed content loading by 30 seconds, while Googlebot only waits ~3 seconds to crawl.
- The hero section contained 5 heavy slider images and a large video of Suniel Shetty—all loading simultaneously.
- A GIF-based parallax section of bike assembly loaded from the hero section, severely increasing LCP (Largest Contentful Paint) times.
- Oversized images were rendered with CSS shrinkage, harming page experience.
- Technical SEO and Structural Issues
- Improper SSL and redirection setup (HTTP, HTTPS, WWW conflicts).
- Missing schema markup and meta data.
- Pages lacked internal linking and structured content.
- Most important pages were not indexed.
- Social links pointed to incorrect (non-secure) URLs.
Our Approach
At DM Yarana, we focused on a complete technical and strategic revival of Exelmoto’s digital ecosystem—starting from the ground up.
1. GMB Verification & Local Presence
- Successfully verified the Google My Business listing after two failed attempts.
- Coordinated a live call with Google Support, showcased the actual showroom, and achieved verification.
- Created over 200+ quality citations on platforms like Sulekha, Justdial, and other trusted directories to boost NAP (Name, Address, Phone) consistency and local trust.
2. Website Optimization & SEO Fixes
- Removed preloader to improve crawlability and reduce load time.
- Optimized hero section:
- Moved Suniel Shetty’s video to a lower section for faster initial rendering.
- Replaced 5 heavy images with a single optimized banner.
- Converted all images to WebP format.
- Fixed parallax GIF issue: Replaced with an MP4 video in a dedicated section—LCP improved dramatically from 73 to 15.
- Reduced overall load time and improved user experience significantly.
3. Technical SEO Enhancements
- Resolved HTTP / HTTPS / WWW and 301 redirection conflicts.
- Implemented SSL correctly to ensure all pages load securely under https://exelmoto.com.
- Fixed Google Search Console (GSC) URL and indexing errors.
- Added structured schema markup to help Google understand business and product data.
- Optimized meta titles and descriptions to increase CTR for branded searches.
4. Content & Indexing Strategy
- Added brand-focused content and FAQ sections targeting “Exelmoto,” “electric bike,” and “e-mobility” keywords.
- Strategically internally linked all main pages to strengthen site structure and crawl depth.
- Created an SEO-first brand story for the website to establish a narrative around innovation, technology, and sustainability.
- Ensured pages were fully indexed with improved content flow and on-page optimization.
5. Off-Page SEO & Authority Building
- Built high-authority backlinks and citations on relevant EV and automotive directories.
- Ensured the brand was mentioned on top PR sites and industry directories.
- Integrated and corrected all social media links to HTTPS format, improving consistency and authority signals.
The Results
Within 45 days, Exelmoto’s digital visibility transformed significantly:
✅ GMB Live & Verified – Appearing in Google Maps and Local Packs
✅ Website Indexed Properly – All core pages visible on Google
✅ Ranking for Brand Keyword “Exelmoto”
✅ Improved LCP Score from 73 → 15
✅ Faster Loading Speed and Reduced Bounce Rate
✅ Increased Leads from local directories and search visibility
Difficulties We Faced
- Repeated Google verification failures required persistent communication and manual support escalation.
- Crawl budget recovery was slow due to previous no-index errors and preloader issues.
- Shopify’s limitations required creative fixes for custom SEO implementations.
How It Helps Others
This case demonstrates how even a celebrity-backed startup can struggle with visibility if technical SEO and verification are mishandled early on.
Our work with Exelmoto proves that:
- Strategic SEO and local optimization can recover a damaged domain reputation.
- Proper technical fixes can dramatically improve load speed and authority.
- Consistent citations and schema integration can help new brands rank faster in competitive markets.
Conclusion
Through a mix of technical precision, SEO expertise, and persistent communication with Google, DM Yarana successfully built a strong and sustainable online foundation for Exelmoto.
Today, Exelmoto stands as a credible, verified, and fast-performing e-bike brand visible across search, maps, and media.
