Generative Engine Optimization (GEO) is changing how search works. Instead of scrolling through long lists of links, people now get direct answers powered by AI. Platforms like Google AI Overview, Google Gemini, ChatGPT, Perplexity, Claude, and other AI-driven search engines are leading this shift, reshaping how visibility and trust are built online.

Here you’ll find articles, blogs, and resources that make GEO easy to understand. Whether you’re just learning the basics or want deeper insights, the aim is to give clear, practical guidance to help you stay ahead in this new search era where AI search engines set the rules.