Industry: Beauty & Lifestyle (D2C)
Location: Mumbai
Timeline: March 2024 – May 2024
Brand: 
Name Withheld for Privacy
About the Client
A mid-sized D2C beauty and lifestyle brand targeting female consumers aged 25–45 across India and Southeast Asia. They had great visual content but lacked structured Pinterest marketing.
This brand partnered with us 3 months after we launched — they were one of our first B2C content growth clients.
The Objectives
- Grow Pinterest visibility and organic reach
- Drive saves, click-throughs, and traffic to product pages
- Position the brand as a visual authority in their niche
- Build a long-term visual content funnel without running paid ads
The Challenges
- Sporadic pinning, no content calendar
- Inconsistent branding across visuals
- No keyword optimization on pin titles or boards
- Underutilized Pinterest SEO features (alt text, tags, boards)
Our Strategy
1. Content Audit & Keyword Planning
- Reviewed all pins and boards
- Identified top-performing competitor styles
Built keyword clusters for product types (e.g., “organic skincare,” “minimalist haircare”)
2. Pinterest SEO & Optimization
- Rewrote all pin titles/descriptions using Pinterest SEO best practices
- Created new branded boards for each content theme
- Updated all profile info with keyword-rich content
3. Visual Content System
- Created 3-month pin calendar with trending topic alignment
- Designed custom branded pin templates
- Uploaded pins consistently at ideal times
| Metric | Before | After | Growth |
| Impressions | 26.5K | 285.2K | +973% |
| Engagements | 840 | 3.93K | +368% |
| Outbound Clicks | 2 | 18 | +800% |
| Audience Reach | 21.2K | 138.3K | +552% |
✅Verified via Pinterest Analytics Dashboard –
